Archive

Safe is Invisible

Boring brands disappear. If you're trying to look like the competition you've already lost.

Early Notes from CyberMarketingCon 2025

Travel delays, first sessions, and the early signals for 2026 I’m paying attention to.

The Shadow Workforce: Why Your Next Breach May Not Be Human

Deepfakes grab headlines, but the 45 billion non-human identities silently running your infrastructure are the real threat. Here’s why 2025 is the year of the "rogue agent."

Stop Trying to be Someone Else

Most companies rebrand when they should just fix what's broken

Geopolitical Uncertainty Demands a New Positioning Strategy

Why the smartest cybersecurity vendors are rethinking their entire positioning strategy

The Crisis Communication Blind Spot Killing Trust

Why your incident response plan isn't ready for vendor supply chain failures.

Why Hacking Back is the Wrong Strategy for Cybersecurity

New “cyber letters of marque” are a recipe for chaos.

Cybersecurity Consolidation Is Reshaping the Market

Massive M&A deals are redefining vendor strategy. Here’s what business leaders need to know.

Q3 Momentum Check

How to Reset for Marketing Success

Un-Diluting Thought Leadership

Cybersecurity buyers crave genuine insights, not more content noise. Here’s how to rethink thought leadership and build real trust.

Search is changing. Is your content ready?

AI-powered search is reshaping how buyers find and evaluate cybersecurity solutions. Here’s what marketers need to do now.

How to Build Trust with Authentic Thought Leadership

Discover how authentic thought leadership boosts credibility, engages cybersecurity buyers, and delivers lasting value.

Marketing in a Hype Storm? Here’s How to Stay Grounded

Buzzwords come and go but solid messaging sticks. Learn how to navigate the AI wave (and the next one) without losing your brand voice.

What to know coming out of RSAC 2025

Key trends and actionable insights for cybersecurity marketers from RSA Conference 2025.

The biggest cybersecurity risk sat right next to me

What a coffee shop moment reminded me about human behavior—and what marketers are still getting wrong.

A New Direction Ahead 🧭

Shifting gears to help your security brand stand out.

Leverage Customer Feedback to Refine Your GTM Strategy

Use this powerful tool to level up your GTM

Align Sales and Marketing Teams for GTM Success

Good things happen when marketing and sales teams work together.

Eliminate GTM Bottlenecks

Future proof your growth strategy

Communicate Your UVP Across All Customer Touchpoints

Knowing your UVP isn't enough. You need to share it.

🔼 Defining Your Unique Value Proposition

Stand Out in the Crowd

Establishing Product-Market Fit

The Foundation of Success

Avoid This Common Pitfall: GTM Isn't Just a Product Launch

Here's a hint: They are very different and you need both!

5 Key Takeaways from the 2024 LinkedIn B2B Benchmark Report

I read the 99-page report so you wouldn't have to

Understand Your Customers Without Breaking the Bank